Excited to share my take on the Experiential Marketing landscape on the latest episode of the Event Marketing: Redefined!
Ever walked through a conference and thought “meh”? Yeah, that’s what we’re helping you avoid. I joined Matt to break down what ACTUALLY creates head-turning, lead-generating experiences (spoiler: it’s not just throwing money at LED walls).
In our conversation, we dive into:
– The design fails that are sabotaging your brand (even expensive ones!)
– How to leveraging Gen AI as a creative wingman (not a replacement)
– Turning your complex “what we do” into a “damn, that’s cool” experience
After 15+ years crafting immersive spaces for brands like AWS, Hyundai, Scion and YouTube Gaming, I’ve seen what works – and what bombs – when you’ve got 3 seconds to make an impression.
Listen now for actionable design strategies that’ll make your next marketing experience the one everyone’s talking about!
Video is here https://youtu.be/aLw-WMt0N7c?si=hpBW327eDjw7_SgC
Audio is here https://www.buzzsprout.com/2035112/episodes/17115510