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AWS Village at AWS re:Invent

This AWS Village concept focused on a familiar AWS staple – the building block. Paired with this year’s concept, Super Brand, we evolved the space to supersize blocks and utilize them as containers for the primary activations inside the booth.

2022 marked a departure from the typical AWS brand colors with re:Invent leaning into a new color set and usage. The design of the booth environment aimed to weave together the various functional considerations while providing areas for attendees to refresh and recharge.

A mix of materials and dynamic lighting was used throughout the space to maintain an open and inviting space that celebrated the AWS brand. By leaning into the gradient nature of the updated colors we focused on semi-transparent materials that helped keep the blocks from feeling obtrusive or overbearing.



Credit List
Design Studio: Production Club
CCO: Miguel G. RisueƱo
Experiential Creative Director: Stuart Fingerhut
Experiential Designer: Nicole Farris
Art Creative Director: Sam Farfsing
Graphic Designer: Marina Kitchen