I’m an Experiential Marketing Creative Director specializing in large-scale brand environments that people actually remember — immersive spaces where every detail serves the story.

For over two decades I’ve worked at the intersection of Brand Marketing and Spatial Design, delivering experiences for some of the biggest names in tech, automotive, sports and gaming: AWS, Hyundai, YouTube Gaming, Toyota, CD PROJEKT RED, Pandora, Google, Samsung, and more. That includes end-to-end creative direction on AWS re:Invent — Amazon’s largest global conference — across 20,000+ sq ft of environment design, from concept through install.

I work across the full creative stack: spatial design, scenic, media, lighting, and live entertainment. I set the vision and stay hands-on through execution.

I’ve also integrated generative AI into my design process in a real way — using tools like Krea and ComfyUI not as a gimmick but as a genuine part of concept development, client presentation, and rendering exploration. I document and share my process publicly.

I studied Experience Design at ArtCenter College of Design and Marketing at Penn State. I started my career at GT Bicycles, traveling the globe with an elite World Cup mountain bike race team which taught me more about managing chaos, reading a room, and delivering under pressure than any classroom ever did. That foundation has followed me through every project since.

See the work:  Featured Projects
Ready to collaborate?  Get in touch!