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AutoWay NISSAN at Westfield

A successful experiential marketing project for Autoway NISSAN in Florida.

Autoway Nissan wanted to bring their showroom to the people. We designed a showroom experience showcasing the vehicles and featuring large graphic elements to grab visitor’s attention and invite them to “kick the tires” in a zero pressure environment.

Credit List
Design Studio: Westfield
SVP Design: Steve Dumas
Experience Designer: Stuart Fingerhut