After winning the project RFP, my creative team pulled out all the stops to debut CD PROJEKT RED’s upcoming game title Cyberpunk 2077 at E3 2018. The team created a mesmerizing environment that brought influencers, journalists, and partners into Night City – the most violent and dangerous metropolis of the corporate-ruled future.
To bring the world of Cyberpunk 2077 to life, we recreated the dystopian environment through an immersive space featuring a presentation theater, meeting & interview rooms, a bar, and a lounge – all of which were meticulously themed to Night City.
Every inch of CD PROJEKT RED’s E3 presence featured custom design elements highlighting the dark universe of Cyberpunk 2077, including The Atlantis mercenary bar, a 40-person theater featuring live game play, and the latest in short-throw projection technology.
Design Studio: The Visionary Group
Design Director: Stuart Fingerhut
Experiential Designer: Nicole Furuta, Karen Tan, Daniel Alajajian
Graphic Designer: Miriam Silva
Photography: The Future Party