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AWS re:Invent Conference

As re:Invent has grown over the years, so has the role of creative in delivering an exciting and unique event. In addition to the overall creative direction, the team focused on the attendee experience from the initial demand gen + marketing creative to the final breakout session of the event held in December. We developed the look and feel that influenced and guided attendees throughout their re:Invent journey.

A key component of our work with AWS is creating memorable attendee experiences. Our goal is to bring the re:Invent brand to life throughout the campus. This year we focused on creating immersive media moments with multiple touch points across the campus to celebrate the energy of AWS customers and provide moments of surprise and delight.

The Badge Pick-up experience at Venetian Expo was a primary hub for attendees and featured the largest experiential components across the campus, including a 220ft long LED screen, custom SWAG retail experience, and an arrangement of floating LED screens that featured dynamic content highlighting the colors of the art direction and calls to action.

Attendee favorites like the Doodle wall, DJs, and dynamic media entry tunnel helped keep the energy high and attendees’ engaged. We focused early design explorations on the dynamism of the ‘particle line’ featured in this years creative direction.


Credit List
Design Studio: Production Club
CCO: Miguel G. Risueño
Experiential Creative Director: Stuart Fingerhut
Experiential Designer Director: Tanvi Sonavane
Experiential Designer: Alynn Tergevorkian
Experiential Designer: Nicole Farris
Art & Motion Creative Director: Sam Farsing
Graphic Designer: Curtis Ida
Graphic Designer: Marina Kitchen
Motion Designer: Rein Blank