Angry Orchard, America’s most popular hard cider maker, sponsored the 144th Kentucky Derby. At the Derby, North America’s oldest continuously held sporting event, Angry Orchard featured its newest hard cider innovation Angry Orchard Rosé as the Derby’s official hard cider.
Fans enjoyed on-site pours at the Angry Orchard Rosé Club – a lounge with track side viewing of the legendary race – was the centerpiece of their sponsorship. Made with a delicious blend of apples including rare red flesh apples from France, Angry Orchard Rosé delivers the crisp and refreshing qualities of cider with a rosy color and floral aroma.
Credit List
Design Studio: The Visionary Group
Design Director: Stuart Fingerhut
Experiential Designer: Karen Tan
Graphic Designer: Miriam Silva