@stuartfingerhutconcept
Cell Dishes II
An update to the original Cell dish design which I submitted to Shapeways’ 2011 ICFF competition.
Cell dishes were guided by investigations in the digital craft movement – how new digital production methods can profoundly change traditional craft design – in this case ceramics. Through these investigation I examined the dialog between CAD space and the production space of the manufacturer and how to leverage each to their maximum potential.
While digital fabrication allows for higher degrees of design complexity leading, one must keep in mind the specific material being used for the final product and its behaviour, to fully exploit this new material practice. With these constraints in place, material thinking then shifts to a sequence of design thinking.
Wonka Discoveries Collection
Client : Willy Wonka (A Division of Nestlè)
Objective : Create confections and retail environments that leave consumers saying ‘Only WONKA could do something like that!’
Design Development : Conducted extensive consumer research and spacial explorations aimed at creating more shareable confectionary rituals, giving candy more adult appeal, and making candy more artisanal.
Deliverables : The project concept delivered a collection of confections direct from the lab and the adventures of Willy Wonka. Our design direction was infl uenced by molecular gastronomy, where the social, artistic and technical components of food creation are constantly being challenged.
By creating a unique, layered experience for the retail environment, WONKA was able to be repositioned as a premium brand. Inspirations were taken from the story and movies while looking towards the future of consumer expectations to make an impact and ensure the “wow” factor.
Custom POP fixtures, displays and furnishing were designed and fabricated for the final presentation to the client.
Audi Canada design concepts for AMCI
Client : Audi Canada via AMCI Global
Objective : Develop a large-scale consumer experience in support of the Canadian launch of the Audi A7
Deliverables : An experiential event for Audi that has never been done before
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