@stuartfingerhutcommercial
Los Angeles International Airport Redevelopment
Part of an internal Westfield team that responded to a Request for Proposals from LAX to design and develop food-and-beverage, retail, specialty retail and other passenger services at Los Angeles International Airport (LAX).
Westfield’s submission won the competition and has been awarded a 17 year concession contract expected to generate a total of $331.1 million in revenue for Los Angeles World Airports.
Below is an example of the experiential storytelling visuals and post-production work completed for the competition submission.
// BEFORE (Pre-existing consultant render)
// AFTER (SFD render)
NISSAN Activation at Westfield – Brandon, FL
Hugely successful experience design project for NISSAN in Florida.
Currently being used as a corporate case study for automotive activation opportunities.
// PRE-EXISTING CONDITION
// PROPOSAL
// REALITY
// RESULTS
• Enhanced common area and increased visibility for client with cohesive signage
• Removed existing fountain, turning non income generating space into PM activation space
• Installed 18 silicon edge graphic framing systems to create showroom atmosphere
• Framing systems easily and affordably converted to another concept as needed
• Designed graphics package & custom made work stations
The new look is great. I wrote 40 leads last Saturday!
– On-site Salesperson
// Additional information available upon request
Wonka Discoveries Collection
Client : Willy Wonka (A Division of Nestlè)
Objective : Create confections and retail environments that leave consumers saying ‘Only WONKA could do something like that!’
Design Development : Conducted extensive consumer research and spacial explorations aimed at creating more shareable confectionary rituals, giving candy more adult appeal, and making candy more artisanal.
Deliverables : The project concept delivered a collection of confections direct from the lab and the adventures of Willy Wonka. Our design direction was infl uenced by molecular gastronomy, where the social, artistic and technical components of food creation are constantly being challenged.
By creating a unique, layered experience for the retail environment, WONKA was able to be repositioned as a premium brand. Inspirations were taken from the story and movies while looking towards the future of consumer expectations to make an impact and ensure the “wow” factor.
Custom POP fixtures, displays and furnishing were designed and fabricated for the final presentation to the client.
SAN PEDRO Science Center – San Pedro, CA
The SAN PEDRO Science Center provides an active learning environment to educate children and adults on the area’s diverse marine biology. With a range of exhibits and seminars open to the public, the Science Center’s goal is to make learning a memorable experience.
The Science Center’s building design is inspired by the dynamic motion of the ocean’s waves, and it’s louvered glass-canopy panels can trace their form and layout back to the goose barnacles found throughout the surrounding tidepools.
The Center is designed with four key elements to minimize the use of energy concumption: power via solar panels, repurposed steel to construct the main and secondary building structures, maximum natural light throughout the day via the glass-canopy, and natural climate controlling via temperature responsive roof vents.
Utilizing the latest in solar array technology, the Science Center is able to run daily operations “off the grid”. The array is positioned to maximize the collection of sunshine throughout the day.
Maintaining an even climate throughout the day and night is important to visitor and animals alike. Themo-actuated roof vents open and close when the inside temperature goes above or below preset limits.
One highlight to the Science Center is the neighboring lifeguard station. Featuring the latest in thermal imaging and communications technology, visitors are kept safe while exploring the San Pedro coastline.
Sushi on Sunset Restaurant – Hollywood, CA
I collaborated on this commercial project to fabricate exterior lighting fixture for a new restaurant, Sushi on Sunset.
Sushi on Sunset opened in August 2008 on Sunset Boulevard in Los Angeles, California.
Additional process photos
In collaboration with Studio Meraz, Los Angeles.
Armani Exchange Boutique – Pasadena, CA
Concept design for a new Armani Exchange boutique in Old Town Pasadena.
The facade features a dynamic, woven metal design which hovers above the store’s entrance.
The facade captures the attention of both pedestrian and driver’s attention.
